As the world is in lockdown in the wake of a deadly virus
named coronavirus, Tony Stark’s famous words, “Earth is closed!” resonates
across the globe. As bizarre as it may sound, but there is a sense of unity in
all these words because people all around the world are going through a phase
that nobody could have predicted at the start of the new decade.
At first, it seemed like the daily lifestyle and businesses
will get poorly affected by the lockdown, but the world is slowly starting to
heal, which looks like a good sign. As the shops are shut down, many companies
took it to social media and came up with eCommerce strategies to keep their
businesses going in the pandemic. However, it is not that easy, and the
companies must have an excellent plan to make their eCommerce site work.
Having an online presence is a huge deal for a company; not
only it expands the business to a new medium and attracts new potential
customers, but it also gives the company new ways to market its product. Since
everyone is stuck at home, eCommerce sales have seen a significant increase of
20 percent. The eCommerce business was in a good state before lockdown, but it
has now skyrocketed according to the statistics.
An online business allows a business to reach newer
customers who may not be accustomed to traditional shopping strategies. The
younger generations were familiar with the online shopping fiasco already.
However, the older generation is now joining the fray – using digital shops to
browse and buy. The trends in online eCommerce have most definitely seen a
change.
Upon asking the shop owners about the digital shopping and
online eCommerce, 86 percent of the owners said that taking up the eCommerce
platform was one of the best decisions in their business for the reasons
mentioned above. They also noted that customers being able to browse their
stores in the comfort of their armchair is one of the biggest reasons that
eCommerce is a success and has helped them in boosting their brand awareness.
The remaining number of business owners have either not
tried their business in an online setting or have not chosen to do so. It was
because of multiple reasons such as being time-consuming to set up, assuming
that their customers would not shop online and that an online shop cannot replace
a traditional shop.
However, you want to look at it. The fact that eCommerce has
been a big success in modern times cannot be ignored, especially during these
trying times, where everything is being operated remotely.
If you are a business owner looking to set up your online
presence, then you can take a look at the following infographic, which will
help you build your online identity.
