As social media has become part of our daily routine, businesses have also increased their online presence to connect with their customers as well as reaching out to new potential customers. Instagram, a social media platform, which is the most popular picture and the video-based platform, has also inherited the business options on it.
Statistics show that a three-quarter of the current active Instagram users (nearly 800 million) claimed to have purchased a product by seeing its ad on the platform. For this reason, more and more businesses have joined Instagram to promote themselves by using Instagram’s ad services. However, with the increasing number of high-end companies makes it difficult for smaller businesses, who have just started, to stand out.
According to The Purpose, six different types of Instagram ads can be posted. You must have seen those advertising imaging on your Instagram newsfeed while scrolling. People nowadays, rather than posting stuff on the newsfeed, like to upload it as their story.
However, Instagram is not just about uploading aesthetic pictures to attract the viewers; it is also about investing appropriately and knowing all the even and odds about ads. You should keep track of the advertisements, your target audience, and what results you want. As we know, Instagram is linked to Facebook, and you can manage Instagram and Facebook at the same time for your business advertising. You can easily find several useful marketing tools under Facebook and Instagram.
To find out more about Instagram ads for your small business, check out the guide in the infographic below. There are millions of people scrolling Instagram at the moment in search of online products. What are you waiting for? Go ahead and flourish in your small business.