Google has been a business option for many companies for a long time now. Its AdSense tool has enabled many companies and even YouTubers to make monetary money for their content. A new business and marketing tool that Google has introduced is 'Google My Business', which essentially lets you control your company's Google presence and optimize your content to have it appear in the search results. Google My Business was first introduced in 2014 but has only gained popularity in early 2019 when Google+ came to a close.Almost every business is having an online presence now to connect and interact with its customers as well as marketing its product or services with success, and small businesses are also trying to jump on this bandwagon and gain the advantages of Google My Business.
Having an online presence is a very important aspect for a business as it reaches more audience than ever, and when you are optimized on Google and have a Google profile for your business, then it's a win-win situation for business. Having information globally available to everyone makes a positive impact on searching customers. Almost four out every five people use search engines for information and trust online reviews more than personal recommendations.
Google My Business lets you manage your business profile on it, which includes your online reputation and popularity as well. So for small business owners, it is a fantastic opportunity to gain popularity and attract new potential customers via Google.
Take a look at the following chart in order to gain knowledge of statistics and how to set up an account and other relevant details.
Infographic by: Headwaycapital.com