Globally, the retail industry was having a great start at the beginning of 2020. The revenues were going great and all was well until COVID-19 took over the world and the situation was turned around. The revenue and financial position of many brands were affected, but this is not the same for every retail business. Many retail brands have also flourished, despite all the restrictions and downfalls.
The recipe for success is different from retailer to retailer. However, there are a few important things like value, uniqueness, and premium. In these tough times, many retail brands opted to strengthen their online services.
