
According to the report published by Facebook last year, every month, around 760 million people would spend time on Facebook Watch. Upon more research, it was found out that audience engaged with this feature of Facebook mostly in the evening. Surprisingly this rate of engagement did not affect the total rate of viewership. The traffic remained steady, especially in the current situation. During the COVID-19 pandemic, the rapid growth of the traffic was observed.
Infographic by: Facebook.com