Social Media and Influencer Marketing in Times of a PandemicThe coronavirus has had a huge impact on many industries causing panic among consumers, brands, and influencers about how they would tackle these changes. Understanding the shift in customer behavior can help in taking new opportunities heads on for many businesses.
Hire Influence has been studying consumer behaviors and their influence on businesses and influencer markets to help them understand what they can do during these changing times to stay on track. According to the site, brands that are working on their digital marketing strategies especially influencer marketing to have a high chance of doing well and bouncing back stronger when the pandemic is over.
As work-from-home becomes the new common and entertainment facilities shut down, media benefits highly from it as people depend more on it now for connecting with each other, staying updated, and enjoying their time. Smartphone usage has increased and campaigns have been witnessing a great reach as people are refreshing their feeds at higher rates than before. Furthermore, it is also observed, that brands who have a voice when it comes to social empowerment, perform better. And with many influencers searching for opportunities to do good, brands can collaborate with them to communicate what they stand for to their audiences. Brands who wish to keep their online presence stable can opt for influencers to shoot content for them without stepping a foot outside and with a high demand for content these days it seems like the perfect time for brands and influencers to throw in their best shots.
Check out the infographic below to find out about the top reasons to jump into an influencer and social marketing today!