There has been a boost in direct messages amid the COVID-19 lockdowns and social media platforms have been introducing new features and options to better facilitate the users.
Facebook recently launched a 'DM Me' sticker for Instagram stories that would enable users to message the story creator straight from a story by simply tapping on it. And now it is working on a similar sticker with a different look for Facebook called 'Hit Me Up'.
Jane Munchon Wong shared an example in a tweet of what the new sticker would look like. The new sticker would prompt more intimate conversations, which would align with the rising use of stories and messaging, as noted.
Facebook is also working on a similar sticker called “Hit Me Up!” pic.twitter.com/pyBcgU7ho3— Jane Manchun Wong (@wongmjane) May 1, 2020
Facebook has noted that there has been an around 50% rise in the use of WhatsApp and other messaging apps during the coronavirus pandemic. Without being able to connect face to face, people have been using social media apps to stay in touch with each other and have been seeking platforms that would better facilitate them in this regard, so it makes sense for Facebook to bring in new features to generate increased conversations.
However, there's a downside to this as well, people might receive more unsolicited attachments and unwanted messages from more people. But creators do have the option to control who views their stories and block any annoying user.
Given the rise in engagement in the usage of such tools, it won't be long before Facebook releases this option and a few other features it has been working on.
If you look at this new sticker from a business perspective, it would for another CTA to get more engagement from your potential clients.