As the name implies, employer branding is a term used to define the company’s reputation and popularity from a potential employee’s point of view.
In this regard, Universum conducted a survey of over 2,000 HR professionals and CEO’s around the globe and took their insight on the importance of employer branding along with the trends that would be the most apparent in the next five years.
According to the response, the importance of employer branding will grow in the coming years. Additionally, the respondents said that emphasis on long-term thinking should be made while taking branding on a global scale will also be required.
In today’s digital era, the importance of social media is never underestimated. However, when it comes to employer branding, social channels become more vital. In fact, the participants of the survey said that social media would be the most preferred channel for branding with websites falling in second place.
The need for more collaboration between the HR personals and the CEO over employer branding was also requested by the participants.
Simply put, we live in a competitive world, where a company’s reputation matters! The majority of candidates also do thorough research of a company and say that they would not work for a company that has a bad reputation with former employees and the general public.
Take a look at the Infographic below for a quick look at the trends possible in employer branding!