As writing a resume is vital for job seekers; maintaining a
presence on Linkedin is also essential. Some recruiters will contact you
through Linkedin based on your profile, and you can even set up your business
profile on Linkedin. If you know the best Linkedin Marketing Strategies, it
will be an invaluable tool for you to set up your account.
Click work on the top right corner, Click create a page,
choose a type of page you want to create that is Small Business, Medium-Large
business, Showcase page, Educational Institution. Enter Company name & URL
(linkedin.com/company/{yourname}), add your website link, company size, industry,
logo, and tagline . Go through the verification box and click the create page
button. This way, you have created your LinkedIn page for your company or
headquarters. If you provide complete information, you can get 30% more weekly
views.
To manage your page, you have to click "Me" at the top of the
homepage, below manage , select your page or click manage page at the top of
your page. On the upper right of your page, click admin tools, designate
admins , posters, and managers for page admins , expand your update reach by
sponsoring your updates. Spend 2-3 hours weekly on your page, post frequently,
be always available, post at night, or on weekends too. Engage with comments,
reply to your followers, change header image twice a year.
Showcase page is for promoting specific parts of your
company, such as business lines, products, brands, or initiatives. They target
your audience, and also allows you to post content related to their interests
and needs. To create a showcase page, click Me at the top of the homepage.
Below manage to select your page. On the right top corner, click admin tools,
from the dropdown menu, select create a showcase page. Enter showcase page name
and URL; use the pencil icon to begin editing your page start with a description,
industry, and admin name. To attract your followers add a Linkedin Follow
button to showcase your page.
Infographic by: https://business.linkedin.com/