Apple has continually dominated the U.S. Tech Market, leading with smartphone, tablet and smartwatch sales. According to the Highest Valued Global Tech Companies as of 02/05/2020, Apple had the most sales leading with $1.41 trillion while Microsoft had only $1.39 trillion sales to compare. Taking a look at the financials its clear to see why.
Their quarterly profits and expenses show a gross profit of $20 billion. Quarterly sales and revenue looked like $26 billion alone from iPhone sales making up 48% of their sales. Apple continues to show shocking growth, for example in 2007 when the iPhone was released just 1 million were sold but 11 years later 218 million were sold that year.
There are some secrets to Apple's success including the philosophy of Steve Jobs and the perpetual value that gives longer life with fewer support requirements. in addition to this, the tech is also created to last longer and utilizing a refurbishing market allows a resale value to offset the cost of their full price products. No other tech company has been able to dominate the market to this degree, find out more about how Apple did in the infographic below.
infographic by: sellyourmac.com