After other social media platforms, LinkedIn has decided to roll out stories as well which will be made available to users in a short time.
Pete Davis from LinkedIn described the new feature in detail:
"We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”
"We’ve also found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed."
Davis has mentioned that the stories are currently being tested and there's no release date yet.
LinkedIn had also released Stories back in 2018, specifically for University students called "Student Voices", which allowed students to share their experiences and interact with others on the platform. And since stories are popular means of communication among young people, it seemed to be the right step and would help the platform drive in more engagement.
When LinkedIn announced Stories for University students, it had mentioned that it would be rolling out stories for everyone soon, but so far we don't know what they would look like.
The question arises whether Stories would be effective or would it make a positive difference for LinkedIn. Criticism is already pouring in, but let's not forget that Insta Stories were criticised as well but they've definitely made it big, and the same goes for Facebook Stories as well.
LinkedIn does note that not everyone would like the new addition but given that the newer generation is inclined towards this feature on other platforms, introducing it to LinkedIn makes sense.
And while every major social media sites seems to be copying one another in this regard, it appears to be a logical move since more and more people are growing fond of it. As for LinkedIn, we will have to wait and see how this adds up for the platform.