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How to use LinkedIn for a small business?
 As the age of the internet continues, marketing has gotten easier. Social media has offered you several free, powerful tools to reach customers and to promote your product. If social networks like Linkedin are open, it doesn’t mean that they are easy to use. If you want to market yourself successfully, then you should have an active LinkedIn strategy. LinkedIn can be a handy tool for small businesses. You can reach a massive audience of people, with 645 million users and 91% executive rate. There are different strategies to use, depending on your business needs.

LinkedIn can help you to grow your network as it is a simple and powerful tool. Growing a small business isn't easy; building an audience of potential partners and clients is essential to develop. Use Linkedin for your business because it has more than 645 million users, 50% of B2B web traffic originates from social media comes from LinkedIn. For the industry content, 91% of executives rate Linkedin as their first choice. LinkedIn is just more than a social media platform; the four ways to use LinkedIn for small businesses that you can accomplish for business goals are, position your company by sharing and publishing content. For professional connections, many companies are using LinkedIn. Company content has a good chance of being seen on LinkedIn than Facebook. You can showcase your products, events, and services, catch the customer's eye of what your business has to offer, show your expertise, and drive links for your website. There are discussion groups for almost every industry; people support and give answers, allows you to speak, or to be an expert in your field. You can even showcase your talent, and products that distinguish your company, new customers are attracted to your brand, and you can talk directly to potential new hires.
To create a LinkedIn page for your small business, log in to Linkedin, on the top right corner, click create a Company Page. From the options select Small Business, then fill out all the details like the company’s name, public LinkedIn URL, business website, business industry, and the logo photo. Verify to confirm your authorization to represent your company and click the create page. To claim an already existed page, insert and confirm the email address your organization uses for the LinkedIn profile. Click the Me icon at the top, select setting & privacy, under the login and security section of the account tab, click change next to email addresses. Add the new address and send verification. Then follow the instruction sent through email. List your current position with the organization on your profile, from the drop-down menu select claim this page. If your page already claimed, contact the current admin and request to be added as an admin. Optimize your page to unlock your company’s page potential, identification, and use of keywords throughout your page, include keywords in your Headline, Overview, Specialities, Life section. Use Google Search Console/ Keyword Planner, Moz Keyword Explorer, SEMRush to identify keywords. Use keywords that help you write actively in the about section as it helps the viewers to get answers to their questions. Link your company’s page from your website, an easy way to do this is by asking your employees to make sure their LinkedIn profiles are up to date.

Share relevant content this way you can improve your company’s ranking, sharing content is a way of showing your presence on LinkedIn. Like sharing articles from your company blog, establish your business on related topics and driving prospects into your website sales funnel. The most attention-seeking post is an in-depth, how-to, and lifestyle post. Company wins and milestones not only share the success of your business but also allows showing gratitude as well. As a B2B platform, LinkedIn users see content related to their industry. The talented, capable individuals highlighting your company provide a friendly face to other users. 

To make your business unique, make a brief (1-2 minutes long) video to showcase your brand. If your post has some visual element than it results in double the comments. Visually presenting data will help engage viewers and capture their attention. Reshare your business best mentions that show that others are engaging and highlighting what they love about your brand. To engage your audience in conversations post thought-provoking questions or contests often. Growing influencers and LinkedIn followers is vital for the visibility of your business, ask your employees to add your company’s page to their current work experience. Add the following company plugin to your website, add a page link to your email signature, mention influencers and companies you admire, invite your connections to your page, use hashtags in your posts, to keep your brand visible post daily, use page analytics to adjust your strategy.

LinkedIn is the first choice for industry content; this means your post can be visible on the top if you know what to do. It depends on your business needs that what strategies to use, share, and promote original content as an expert. Engage your audience with original and actual useful content. You can even expand your products and services through LinkedIn and use it to attract top talent, stay faithful for your company’s needs and follow the guideline, and you will be on everyone's Newsfeed in no time.


Infographic by: https://www.headwaycapital.com/

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How to use LinkedIn for a small business? #infographic

How to use LinkedIn for a small business?
 As the age of the internet continues, marketing has gotten easier. Social media has offered you several free, powerful tools to reach customers and to promote your product. If social networks like Linkedin are open, it doesn’t mean that they are easy to use. If you want to market yourself successfully, then you should have an active LinkedIn strategy. LinkedIn can be a handy tool for small businesses. You can reach a massive audience of people, with 645 million users and 91% executive rate. There are different strategies to use, depending on your business needs.

LinkedIn can help you to grow your network as it is a simple and powerful tool. Growing a small business isn't easy; building an audience of potential partners and clients is essential to develop. Use Linkedin for your business because it has more than 645 million users, 50% of B2B web traffic originates from social media comes from LinkedIn. For the industry content, 91% of executives rate Linkedin as their first choice. LinkedIn is just more than a social media platform; the four ways to use LinkedIn for small businesses that you can accomplish for business goals are, position your company by sharing and publishing content. For professional connections, many companies are using LinkedIn. Company content has a good chance of being seen on LinkedIn than Facebook. You can showcase your products, events, and services, catch the customer's eye of what your business has to offer, show your expertise, and drive links for your website. There are discussion groups for almost every industry; people support and give answers, allows you to speak, or to be an expert in your field. You can even showcase your talent, and products that distinguish your company, new customers are attracted to your brand, and you can talk directly to potential new hires.
To create a LinkedIn page for your small business, log in to Linkedin, on the top right corner, click create a Company Page. From the options select Small Business, then fill out all the details like the company’s name, public LinkedIn URL, business website, business industry, and the logo photo. Verify to confirm your authorization to represent your company and click the create page. To claim an already existed page, insert and confirm the email address your organization uses for the LinkedIn profile. Click the Me icon at the top, select setting & privacy, under the login and security section of the account tab, click change next to email addresses. Add the new address and send verification. Then follow the instruction sent through email. List your current position with the organization on your profile, from the drop-down menu select claim this page. If your page already claimed, contact the current admin and request to be added as an admin. Optimize your page to unlock your company’s page potential, identification, and use of keywords throughout your page, include keywords in your Headline, Overview, Specialities, Life section. Use Google Search Console/ Keyword Planner, Moz Keyword Explorer, SEMRush to identify keywords. Use keywords that help you write actively in the about section as it helps the viewers to get answers to their questions. Link your company’s page from your website, an easy way to do this is by asking your employees to make sure their LinkedIn profiles are up to date.

Share relevant content this way you can improve your company’s ranking, sharing content is a way of showing your presence on LinkedIn. Like sharing articles from your company blog, establish your business on related topics and driving prospects into your website sales funnel. The most attention-seeking post is an in-depth, how-to, and lifestyle post. Company wins and milestones not only share the success of your business but also allows showing gratitude as well. As a B2B platform, LinkedIn users see content related to their industry. The talented, capable individuals highlighting your company provide a friendly face to other users. 

To make your business unique, make a brief (1-2 minutes long) video to showcase your brand. If your post has some visual element than it results in double the comments. Visually presenting data will help engage viewers and capture their attention. Reshare your business best mentions that show that others are engaging and highlighting what they love about your brand. To engage your audience in conversations post thought-provoking questions or contests often. Growing influencers and LinkedIn followers is vital for the visibility of your business, ask your employees to add your company’s page to their current work experience. Add the following company plugin to your website, add a page link to your email signature, mention influencers and companies you admire, invite your connections to your page, use hashtags in your posts, to keep your brand visible post daily, use page analytics to adjust your strategy.

LinkedIn is the first choice for industry content; this means your post can be visible on the top if you know what to do. It depends on your business needs that what strategies to use, share, and promote original content as an expert. Engage your audience with original and actual useful content. You can even expand your products and services through LinkedIn and use it to attract top talent, stay faithful for your company’s needs and follow the guideline, and you will be on everyone's Newsfeed in no time.


Infographic by: https://www.headwaycapital.com/

Share This Infographic On Your Site

Business Digital Marketing How To Linkedin SmallBusiness Social Media Marketing

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