A business must know what to spend on, as consumer spending
is on the rise. IDG’s survey on consumer spending will give you an idea about
it and will help you know what does tech enthusiasts want. In this era, it is
getting difficult to predict the product popularity, and it is difficult to
judge what will be the next trend when it just takes a single tweet or a tiktok
video to abuzz people. IDG has surveyed how much people spent in 2019 so that
you can be able to predict the trends this year. To know what products are
worthy of your business, you need to pay attention to what people are spending
money and to what kind of technology.
To power their lifestyle some tech enthusiastic rely on
technology. In 2019, the forecast showed consumer spending reach $1.32
trillion; it is an increase of 3.5% over 2018. For cutting edge products, 53%
are willing to pay more. Technologies that they are buying for personal use, and
in next 12 months they are looking to purchase 65% of computer accessories, 63%
of computers, 48% of streaming services, 44% televisions, 43% of computer
components, 37% of smartphones, 37% smart home technologies, 34% of
productivity and security, 33% of streaming hardware, 27% wearable technology,
and 27% of gaming.
Before making a purchase decision, 77% like to know the
editorial, professional, and personal information. Whereas for buying advice, 58%
visit PCWorld, and after visiting an IDG consumer site, 25% have watched a
video. 64% advice and recommend technology products and services, 53% are the
first ones amongst family and friends to try or buy new technology products.
After the purchase decision made, 31% influences more than five people per day.
These buyers and influencers rely on IDG’s brands like PCWorld, MACWORLD, and
TECHHIVE to stay in touch.
Where 55% subscribes to emails newsletters, 47% visits one
or more times per week, 67% read an article, 39% conducts online researches,
33% purchases products, and services. These are the loyal users who know our
quality content. For the latest technology news and reviews, 76% read IDG B2C
brand sites. 73% are passionate about understanding the latest tech, products,
and services. For expert's advice and analysis, 50% visits IDG B2C site. The
rest 46% turns to IDG B2C brands for any other technology reviews and news. The
monthly unique visitors, with a $104k average household income, are 84% male and
14% female, where 79% have a college degree+.
People are getting information from a wide variety of
sources, which is a big problem for businesses that are trying to communicate
with their target audience. According to IDG, 31% of your consumers are
influencing five people after buying new tech, and that is a high number of
people who might not be getting your message that your company wants. However,
understand the demands of your costumers and using the necessary tools you can
predict the coming trends, and your company will have a better marketing
strategy.
Infographic by: https://www.idg.com/
