Every big and small company alike has promotional emails and newsletter sent to their customers, which can play different roles in their overall strategy, but an important one.
Now that we have established that emails are an important part of any good marketing campaign, what with everyone shopping on the internet these days, let us take a look at what a good marketing email looks like.
The infographic below breaks down the anatomy of a marketing email from Apple. At first glance, it may look like any other promotional email, but to anyone who knows anything about marketing and its visual aids, this infographic will be a great help.
It breaks down the different parts of the email, and how they help reinforce the overall idea to the consumer. The email grabs your attention, and then you only have a few moments of the readers' attention, so it is important to set up visual cues. Look for yourself and see what makes up a good marketing email, from one of the biggest companies in the world.
Infographic by: https://coolinfographics.com