Twitter’s efforts to maintain transparency during the upcoming election is noticeable. And recently the social media site has announced that it’ll be adding profile labels for every candidate. The label will display their name and their standing in the 2020 U.S elections.
Twitter launched labels back in 2018 before the US midterm elections to highlight campaign activity. According to Twitter, the labels played an important role during the election conversations and the new labels will come with added information.
"In the week before Election Day, people on Twitter saw Labeled accounts approximately 100 million times each day, and 13% of US election conversation on Twitter included a Tweet with an Election Label."
"Starting this week, we’ll start identifying candidates who qualify for the primary ballot for US House, US Senate, and Gubernatorial races with a verified badge. [...] Twitter is partnering with Ballotpedia, a civic nonprofit organization that publishes nonpartisan information on federal, state, and local politics, to help identify the campaign Twitter accounts of candidates once they qualify for the general election ballot for an applicable office."
The new labels are expected to provide more transparency and although this effort might seem very minor, it is important. During the 2020 U.S. elections, social media sites are expected to be closely monitored for their role in election promotions and other aspects, hence Twitter's efforts to improve its tools are understandable.
You can expect these new labels to be made available from this week.