That doesn't mean that becoming a household name is easy, as not every startup can capture the horn's rise. Creating a company these days takes a brave and talented team, particularly when the failure rate for U.S.
companies after five years is over 50 percent and after the ten-year mark is over 70 percent. Nevertheless, an elite group of entrepreneurs has succeeded in overcoming the complexities of the investment environment and billion-dollar companies— or unicorns, as we like to call them. And only year after year does this mysterious herd continue to grow.
Yes, with 14 startups inducted into this prominent category over the past six months, the venture capital community is already thriving halfway through 2019. Throughout 2018, there were 100 new unicorns rising and there are now more than 481 unicorn startups worldwide.
The envy of all startups is to become a unicorn, so what can you do to make it there? The guide discusses some of the factors that make unicorns special, including geographic location, overview of the industry, and lessons that you can apply to your company. You can thus better understand the land of unicorns and how to design your company.
infographic by: www.embroker.com
