In a recent update, Twitter has introduced a new option to its Media Studio tool, called ‘Conversation Insights’. With this new element, users will be able to see who has mentioned them and the types of accounts that are interacting with their Twitter profiles.
Social Media specialist, Matt Navarra tweeted about this new option in a tweet. The screenshots he posted show that users will be able to check who is mentioning them in their tweets, moreover, Media Studio tool users can now also search mentions in a specific time period of their choice. This means they can search top tweets on any day they want to check.
New! Twitter Media Studio has a useful Conversation Insights feature— Matt Navarra (@MattNavarra) November 20, 2019
Find it here: https://t.co/qoJV9JHBz0 pic.twitter.com/0qJHqyTyog
This update aims to make it easier for users to manage their tweet strategies and see all the accounts while individually showing who is talking about them or engaging with them on the platform.
Users also have the option to search tweets by language, format, followers and verified accounts so they can find out about all their mentions by region or popular and relevant profiles.
In the future, Twitter might also add an option to interact with tweets and share them straight from the Insights tab.
This change might not appear huge but a little modification in such tools can go a long way. Plus, without this option, you might not be able to locate certain mentions. So this new element is worth a try.