Facebook has been home for users of all ages, the majority being teenagers. But even a huge social media platform like Facebook can be replaced by another big app if it doesn't keep up with the constantly changing trends especially among its younger users.
Facebook has recently launched a new app in Canada, which seems like its an attempt by the company to stay cool with young adults. If the app is a success, Facebook would consider launching in other areas of the world including U.S.
The screenshots you see above are from 'Whale', a newly launched app in Canada by a company called NPE Team LLC. NPE. NPE which stands for New Product Experimentation is owned by Facebook and is used for experimental apps. NPE is currently lead by Vine's former GM Jason Toff.
The app Whale came forward after a music app AUX and a messaging app BUMP which were launched previously by NPE.
Whale allows its users to create memes with a set of simple tools and templates. The app's App Store description states, "No distractions, no hidden subscription pricing. Use your own images or choose from our stock photo library and get creative with text, tools, effects, and more right inside the app."
To create memes on this app, users will first have to upload a photo they want to set as their meme's template. Then they can add emojis, filters or text to transform an image into their very own meme. Other than memes, users can also make custom stickers.
The app appears quite simple to use and is a gateway for people to keep up with the growing 'meme' trend. Whale has the potential to grow among the youth which is exactly what Facebook is aiming for.
It is hard to say if Whale would be a big hit or would be added to the list of Facebook apps that couldn't survive for more than a few years. Poke, Lasso, Slingshot, Lifestage, Bonfire, and threads were all Facebook's experimental apps that failed to be a success.