LinkedIn is a resourceful platform for professional and business networking and for building relationships with prospective customers, existing clientele, or any other stakeholders. The platform is particularly useful for small business owners, freelancers, home-business owners, and telecommuters by helping them build their business and career and to stay connected with the rest of the world.
LinkedIn is a social platform that is specifically designed for career and business professionals to connect. With over 575 million professionals using LinkedIn the platform is actually a great place for cultivating their careers and businesses. LinkedIn helps you build strategic relationships and not just add people randomly to your friend list. Here, it is about the quality of connections you create, not the number, which is why LinkedIn stops showing the exact number of connections once you reach 500.
LinkedIn as a platform is quite different from other social media platforms but learning how to use it is not more difficult than learning to use any other social media platform. The first step here too is to create a LinkedIn profile. However, when it comes to networking, LinkedIn is entirely different from any other social media platform. This is not the place to post cat videos or a picture of what you cooked for dinner (unless you are a take home chef). LinkedIn is a space for professionals, hence everything on the platform is about careers and business.
infographic by: www.appypie.com