With over 2 billion active monthly clients (450 million of them linked to non-profit pages), it may seem like Facebook is an simple place to search for your organization's prospective donors and other followers.
But Facebook can be a mystery to many non-profits. Do we need to use it to increase cash? Is this really working? Will it take too much time for employees to figure out? Must we spend hundreds of bucks on advertisements?
Having worked on their online fundraising campaigns with dozens of non-profits over the years, I can tell you that you don't need a full-time marketing individual and a enormous budget to get began with the free fundraising instruments from Facebook.
infographic by: elevationweb.org