Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day—their inbox. However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.
To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below to provide you with the most efficient hacks, supported by case studies.Usually, it’s the subject line that’s the deciding factor here if you don’t want your email to be deleted or marked as spam. For example, 47% of email marketing recipients open emails based on the subject line, and 69% of people report emails as spam based on the subject line.
The trick is to create a subject line that will make people feel that the email will benefit them. “Money Dashboard” created one of the best email marketing campaigns and boosted clicks by 228% by using a creative subject line. More specifically, they conveyed a sense of mystery for a survey invitation email. They tested these two subject lines: A) “What’s your opinion here (first name)?” and B) “Please put us out of our misery.”
infographic by: 99firms.com
