For many years, the UK’s best-selling chocolate bar has been the Dairy Milk. But – is it the nation’s favourite when it comes to taste? Let’s take a look… We polled a range of different age groups with one simple question: ‘What is your favourite chocolate bar?’ The results were surprising to say the least, with Mars being the unanimous winner across all age groups, whilst Dairy Milk became increasingly less popular with older generations.
In all age groups, men put Mars bars on top. However, women tended to prefer Galaxy – although put Mars a close second. Galaxy does not seem to be the chocolate bar of choice for men, with no age group voting it into in their ‘top 3’. All areas of the UK voted Mars their favourite, other than Wales who did put the best-selling Dairy Milk on top.
infographic by: www.cda.eu