Whether you're just starting to investigate an account-based marketing (ABM) strategy or are a well-trained expert, you still have to drive awareness and engagement with today's bombarded buyers. You may have used content in other marketing missions, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. YOUR MISSION: Create personal and relevant content that sustains the awareness and engagement of your target accounts.
infographic by: marketo.com
infographic by: marketo.com