By 2020, Gen Z will be among the largest consumer demographics with a spending power of between $29 billion and $143 billion, but this doesn’t mean they’re willing to swipe their cards for just anything. Taking into account their future and financial security from a young age, Gen Z collectively keeps their eyes on the prize. Nearly 90% of Gen Zers say that planning for their financial future makes them feel empowered, with 13 being the average age of Gen Zers beginning on research for their long-term financial plans.
Keeping up with this generation won’t be easy, but by understanding their goals and priorities we can better help them succeed. Take a look at this infographic for more on Gen Z, how they are tackling their financial fears, and what that will mean for the future of consumers.
Infographic by: www.ravereviews.org