As a marketer, do you follow in others’ footsteps? Or blaze your own trails? At Uberflip, we surveyed more than 700 B2B marketers to take a snapshot of where they stood along their marketing journey - from strategy and scalability, to organizational efficiency, to content experiences, to sales and marketing alignment, to measurement and ROI. Respondents were grouped into four profiles based on how they scored on a 100 point scale.
Read on below to see how marketers are owning their journey, by the numbers.
Infographic by: uberflip.com
Read on below to see how marketers are owning their journey, by the numbers.
Infographic by: uberflip.com