The Dangers of Sales and Marketing Misalignment #infographic

Published by Web Desk Friday, January 12, 2018

What happens when a vehicle’s wheels are out of alignment? As a mechanic will tell you, the issue can lead to wear and tear on the suspension, steering, and tires that accumulates over time. This damage is often quite costly to repair if it goes unaddressed too long.

Sales and marketing misalignment has a direct impact on business operations and customer experience. Data shows that a lack of collaboration between the two sides often leads to weaker financial performance and reduced customer retention. It also can result in buyer frustration, with troubling inconsistency across various touchpoints and interactions.

Infographic by: linkedin.com

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