- The points that determine most web design trends are: technology, media, and UX.
- Most of the trends live nearly 2-3 years, not more.
- Some trends undergo a kind of rebranding and come back as new, improved versions of themselves.
Would you like to see how the above principles will perform in the coming web design trends 2018?
This article and infographics will let you travel into the future, get to know what is going to be trendy in 2018 and use this knowledge to the fullest. All the predictions you’ll read ground on deep research of design field, so you can take them serious.
Do you agree that design is one of the most important stages of web development? It usually takes up to 30% of the time and a heap of creativity, the feel of aesthetics, and the ability to generate one-of-a-kind solutions. Only constant monitoring of all fluctuations in web design sphere, studying and applying the latest trends, help to build cutting-edge designs that can cause a real big bang on the Internet. It goes without saying that every designer should learn all the time, acquiring new skills and experience.
What will the coming year be like for web designers? We are absolutely sure that 2018 is going to bring varied experiences like virtual reality, artificial intelligence, machine learning, and voice user interfaces as these technologies are gaining popularity today. So, they will rule in the coming year.
Down below you see the infographic that will deeply immerse you in the world of web design trends. We are getting ready to start a kind of Odyssey 2018. It was created by the imaginative TemplateMonster team. For those who don’t know, TemplateMonster is a marketplace with tons of digital products in stock, including best WordPress templates for graphic designers suitable for every budget, taste, and style.
Now enjoy your space journey and craft your designs the new way in the new year.
AI and Machine Learning
Machine learning is often viewed as a type of AI or artificial intelligence. It uses algorithms that make computers learn. Thanks to this approach, Facebook has learned much more things about its users. The social network knows how to draw our attention to the “like” button and hit it. It shows us the ads, events, and info based on our place of residence, reading habits and other preferences. The major purpose of the machine learning is to understand user behavior to deliver targeted, personalized content.
Chatbots
You can keep a conversation with a chatbot. Ask it questions verbally and free yourself from scrolling through the long list of products. Actually, you ask only one question and spend nearly a minute instead of browsing the site. The mechanism behind is simple. They detect a keyword in the question and deliver customized search results to every user.
Natural Language Processing
What makes the chatbots really smart, is natural language processing. The technology enables a chatbot to run a natural, verbal conversation with you. It’s curious, but chatbots can even understand poor grammar and syntax.
Progressive Web Apps
They are also known as push notifications, splash screens, offline mode, and animated page transitions. Progressive web apps combine everything the best the web can offer with mobile apps. This experience was challenging to provide before, but now it became easy with PWA.
Seamless Interactions
This is the design element allowing users to show their interest and communicate in real-time mode, break every communication barrier and increase the connectivity. This is the speed customers always wanted to have in the mobile world.
You use seamless interactions all the time. This happens when you like posts on Facebook, set a status message, rate songs, and so on. Such small elements are very important as they improve and speed up interaction with any site having a human-centered design concept.
Scroll Triggered Animations
Encourage site visitors to make conversions by soliciting them to scroll to contact forms and other elements generating leads. Smooth transitions help to create a current and innovative site layout that looks intriguing to the viewers. In other words, they give you the possibility to impart that aesthetic-usability effect when not overused.
Virtual Reality
It’s easy to foresee that web design is going to become even more immersive, interactive, and tangible. Customers love the content with 360-degree video, mapping VR because it creates an illusion of another dimension. Site owners view VR as a super powerful tool for communicating their brand ideas and increasing conversion.
Internet of Things
The technology becomes more and more popular day-by-day. It makes our life easier by connecting various devices like light bulbs (Philips Hue smart bulbs), apps to find keys, security cameras, etc. to the Internet. Sites built with IoT interfaces in mind allow users interact with smart devices easily. Undoubtedly, this is the technology of the future, so, we are sure that this trend will be one of top in the next year.
Security
Security is always a priority, especially today when malicious hacking and malware attacks seem to become too frequent. It’s quite understandable that users want to work only with reliable sites. When they enter your site, they want to be confident that they safely download your items, use the contact form, etc. You must take care of your users and protect their personal information. Offer them a secure experience and a trustworthy certificate on your site, and they will become yours forever.
Extensions
Now let’s discuss one more cool trend dealing with image extensions (PNG, SVG, JPG, PDF, GIF…) There are plenty of file formats, but which of them is going to be the most popular in 2018? It seems like it will be SVG, which is the graphic elements format. It is easy to scale without losing image quality. The format can be exported as a code, which means that you are free to use CSS or JavaScript and edit the images dynamically.
Typographic Explosion
Prominent typography replaces image-heavy designs bit by bit. Fonts are scalable, so they don’t affect site performance, which makes them preferable. Now more websites choose impressive typography instead of large, high-resolution images. Such designs, based on text have highly innovative and appealing look.
Cinemagraphs
Cinemagraphs are not just nice images from Facebook or Pinterest created for entertainment purposes only. In 2018 they are going to be a powerful tool for products presentation and audience engagement. This unique approach to design combines video and authentic imagery making an art piece from them. For instance, a cinemagraph can be a 360-degree view of a product or some spinning/dancing elements appearing when you touch a screen.
Well, you have just read and viewed the infographic telling about the major web design trends of 2018. This list is not complete, so you can post your additions in the comments. But you already know that high-res photos, custom illustrations, geometric shapes, soft shadows are graphic design trends that are going to be on top of all charts in the coming year.
Time to prepare for 2018!
Don’t you think that it’s time to start your own odyssey? 2018 is going to be an interesting year. Leave all the outdated designs in 2017 and make a choice in favor of clean simple forms. There’s no one-size-fits-all solution of effective design. The best way to build something awesome is still testing and using different elements and trends together. Stand out with your creative ideas, be unique, and develop your own trendy, efficient websites.
