Sites with newly published content would show up on top of the search results of specific keywords and end up in a carousel that highlights similar stories. As soon as you click on an AMP page, your story will load instantly. It doesn't sound like much but to sites with frequently visited articles, it's a lifesaver. According to Google, they say 40% of users will abandon any website that takes more than 3 seconds to load. Mobile pages often take at least 8 seconds to load.

Infographic by: switchlead.com