Unicorn companies, or companies that have a valuation of over $1 billion, put a lot of thought into their branding colors. Lyft uses a pink logo, which is associated with playfulness and love. Pinterest uses a red logo, which is associated with evokes strong emotions and increases appetite. Spotify uses a green logo, which is associated with money, health, and tranquility. Learn more about the psychology behind the logos of unicorn companies from this infographic!
![Psychology of Color in Unicorn Companies #Infographic #Colors #Logo #Psychology Psychology of Color in Unicorn Companies](https://s-media-cache-ak0.pinimg.com/originals/0b/c7/fe/0bc7fe52b0f231e26ce6b6870e8b3d64.png)
Infographic by: mastersinpsychologyguide.com
![Psychology of Color in Unicorn Companies #Infographic #Colors #Logo #Psychology Psychology of Color in Unicorn Companies](https://s-media-cache-ak0.pinimg.com/originals/0b/c7/fe/0bc7fe52b0f231e26ce6b6870e8b3d64.png)
Infographic by: mastersinpsychologyguide.com