How to Interpret Three Important Email Marketing Statistics #Infographic

Published by Web Desk Sunday, June 19, 2016

You developed personas, segmented your email list, personalized your marketing messages, and designed a beautiful campaign. Now, as the campaign lands in your recipients’ inboxes, the statistics start racking up. The bounce rate generally calculates first, followed by your opens and click-through rate. These numbers continue to update as the next few hours pass. Every email you send has a bounce rate, open rate, and unsubscribe rate. Here is what each of those metrics can tell you about the effectiveness of that email.



Infographic by: blog.surepayroll.com

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