With the Olympics less than 100 days away, this report from Shutterstock shows what creative professionals (designers, art directors, marketers, advertisers, media organizations) around the world have been searching for in relation to the Olympic Games and which sports are most popular. These illustrate the trends to come in the advertising, film and media industries as the Olympics season quickly approaches. A few interesting findings below:
Golf is returning to the Olympics this year for the first time since 1904. Interestingly, image searches for "Golf" ranked number one among the world's most popular sports. -In the UK, "Athletics" was the fastest growing sport, and "Triathlon" was the fastest growing sport in the US (in terms of searches since 2012 Olympics). - The data showed that searches for Olympics and Paralympics begin 2 years prior to the Games. Total searches for Olympics grew 23% in 2014 YOY and 16% in 2015 YOY. Meanwhile, total searches for Paralympics grew 20% in 2014 and 18% in 2015.
Infographic by: www.shutterstock.com
Golf is returning to the Olympics this year for the first time since 1904. Interestingly, image searches for "Golf" ranked number one among the world's most popular sports. -In the UK, "Athletics" was the fastest growing sport, and "Triathlon" was the fastest growing sport in the US (in terms of searches since 2012 Olympics). - The data showed that searches for Olympics and Paralympics begin 2 years prior to the Games. Total searches for Olympics grew 23% in 2014 YOY and 16% in 2015 YOY. Meanwhile, total searches for Paralympics grew 20% in 2014 and 18% in 2015.
Infographic by: www.shutterstock.com
