Shopping cart abandonment is a great deal of pain for online retailers & about 28% of shoppers abandon their carts due to unexpected shipping costs. Displaying shipping costs in the beginning, enabling guest checkout and providing a simplified checkout process is the ultimate solutions to reduce the shopping cart abandonment.
Free shipping is one of the proven tactics to encourage the customers to shop more. Research has shown that customers are more likely to shop on a store if it offers free or reduce shipping.
Allowing customers to leave reviews, testimonials or feedback makes the store trustworthy and reliable. About 55% of visitors are more likely to take a decision after reading the reviews posted by consumers.
Social signals have got less significance in converting visitors into customers, as a great majority (80%) of customers has disqualified the low number of social shares for making a purchase decision.
The statistics regarding shopping cart abandonment, social media and the changing trends in ecommerce industry are briefly highlighted in the below infographic that is compiled by FMEextensions.
