According to the book Gen BuY, by Kit Yarrow, Generation Y will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. They’re a spending powerhouse and, to tap into that power, it’s becoming increasingly important for brands and businesses to start building their marketing strategies around what millennials respond to: and that’s video.
Infographic by: animoto.com
Infographic by: animoto.com