However, what about the companies who have made a comeback? The companies that refused to hear their death knell and managed to rise back up to match or pass their former glory. We have created a list of our favourite examples of ‘Brands Back from the Brink’. Whether they have been saved by an enigmatic genius, a lucky spin on the wheel of fortune or by their product coming back in fashion, we go through the roller-coaster rides of brands coming back from the brink.
