The ad-supported models that many online entertainment services employ have been facing a tough challenge from the spread of ad-blocking software. While some platforms refuse access to internet users who deploy them, it’s difficult to just ignore the 3 in 10 online adults who say they are doing this – especially as it’s the youngest internet users who are leading this trend. However, that over 70% of internet users are not using this software, despite the fact that it is freely available and easy to use, should be seen as a positive.
Infographic by: globalwebindex.net
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