93% of internal communicators acknowledge its importance. But 89% currently don’t link it to their organisational goals. Innovation and creativity feature highly as key leadership skills for the 21st century and for very good reason. So many of today’s greatest empires have been built on unique ideas and a dedication to driving innovation. Competitive advantage and giant leaps in organisational change are achieved when creative thinking is embraced. People feel empowered when their ideas are acknowledged and their contributions are values and that, in turn, drives engagement levels up.
But in so many cases it just isn’t happening!
So how do we go about it? How do we encourage organisations and employees to take a more creative approach? And what barriers stand in our way? Here we explore creativity in the glorious world of internal communications, sharing our insights and the results of a curious survey amongst internal communicators.
Infographic by: alivewithideas