It was founded by two brothers Rudolf and Ali Dassler in 1924 in Germany. The company was first named Dassler shoes and later become Adidas. In 2011, the Adidas group spent £ 115 million on research and development projects. Product lines of Adidas include running shoes, jackets, bags, shorts, eyewear,football boots, T-shirts, hats etc. It has collaborations with Neighborhood, Yohji Yamamoto, Opening Ceremony, Isetan Mistukoshi and Club 75.
It targets the people who are male and female between the age of 10-30 and the people who are active and do sports like swimming, football, running, basketball and snowboarding.
Infographic by: hx1jeans