It was founded by two brothers Rudolf and Ali Dassler in 1924 in Germany. The company was first named Dassler shoes and later become Adidas. In 2011, the Adidas group spent £ 115 million on research and development projects. Product lines of Adidas include running shoes, jackets, bags, shorts, eyewear,football boots, T-shirts, hats etc. It has collaborations with Neighborhood, Yohji Yamamoto, Opening Ceremony, Isetan Mistukoshi and Club 75.
