Currently, Flipboard has a relatively small active user base; GWI’s Q1 wave of research showed that only 2% of internet users aged 16-64 were using it. Even in its most successful market of India, usage rates reached just 5%. But while Flipboard’s audience may be small, its users are significantly more likely than the average internet user to be buying digital content. In the last month, about 85% paid for one of the 14 pieces of content tracked by GWI and Flipboarders are up to three times as likely to be regularly buying apps, mobile games and music downloads.
Infographic by: globalwebindex
Currently, Flipboard has a relatively small active user base; GWI’s Q1 wave of research showed that only 2% of internet users aged 16-64 were using it. Even in its most successful market of India, usage rates reached just 5%. But while Flipboard’s audience may be small, its users are significantly more likely than the average internet user to be buying digital content. In the last month, about 85% paid for one of the 14 pieces of content tracked by GWI and Flipboarders are up to three times as likely to be regularly buying apps, mobile games and music downloads.
Infographic by: globalwebindex
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