Few markets in the world are growing quite like the hispanic demographic in the United States. With the recent changes in immigration policy and improved diplomatic relations with Cuba, we can only expect a larger presence of hispanic culture in the years to come. But for how much Latin Americans contribute to the economy and the global market, there is a shocking lack of marketing campaigns targeted toward hispanic consumers. Why is that? Do American markets under-value hispanic customers? Or is it just a case where they don’t have enough information?
Infographic by: gryffin
Few markets in the world are growing quite like the hispanic demographic in the United States. With the recent changes in immigration policy and improved diplomatic relations with Cuba, we can only expect a larger presence of hispanic culture in the years to come. But for how much Latin Americans contribute to the economy and the global market, there is a shocking lack of marketing campaigns targeted toward hispanic consumers. Why is that? Do American markets under-value hispanic customers? Or is it just a case where they don’t have enough information?
Infographic by: gryffin
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Case Studies From the US Hispanic Market #infographic
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