Differing Priorities Between Buyers and Sellers #infographic

Published by Web Desk Friday, November 14, 2014

Almost half of sellers (48 per cent) claim there is ‘insufficient advertiser demand’ for mobile advertising, OpenX has revealed in an infographic. The infographic, which looks at the differing priorities between buyers and sellers, also stated that 47 per cent of buyers blame the ‘lack of robust targeting’ for the slow uptake of mobile advertising. It was also found that 73 per cent of buyers and sellers anticipate trading inventory in private marketplaces.


Infographic by: openx

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