Is your direct mail campaign hitting the mark? Many believe that in this age of worldwide connectivity where the internet is the go to marketing tool that direct mail has become obsolete. But it might surprise you to learn that 62% of people in the UK say that they like to receive direct mail informing them of new deals and offers. In fact, direct mail is still one of the best ways to keep in touch with current customers and seek out new ones.
However there is a big difference between direct mail and effective direct mail. It is a useful marketing tool but if you’re not utilizing it correctly then you are missing out on a massive customer base. There are many areas to consider when designing your mailer, shape & size, colour theory, even texture & form and of course - content. This infographic explores these key areas and gives helpful tips on ways to maximize the impact of your direct mail campaign.
Infographic by: bakergoodchild