The age of big data raised customer expectations when it comes to the relevance and personalization of marketing campaigns, and savvy marketers realize the need to deliver these tailored experiences. This infographic provides insight into the current state of personalization and how marketing automation can help.
Automation Makes Personalization Easy
Marketing automation platform make personalizing web experiences much easier. By creating a central hub for marketing data, dynamic web content, and ultra-timely nurturing campaigns, automation delivers powerful personalization.
One Centralized Database
Marketing automation platforms provide an easy way to create a central hub for all of your marketing data. Social data, display ads, email marketing, CRM data, prospect tracking data, and more all gathered, organized, and put directly at your fingertips for automated segmentation, dynamic digital content, and automated lead nurturing campaigns.
Dynamic Digital Content
With more customer data at your disposal, automation platforms can develop dynamic web and email content that will change based on the attributes of the viewer's profile in your marketing and sales database. Display the best pricing options, promote the most relevant content, push the most important features, and never have a sales lead fill out the same fields twice.
Automated Lead Nurturing
Once you have all your data in one place and your prospects highly segmented, you can easily create nurturing campaigns designed to automatically provide information and content at the perfect time. Triggered by a prospect's actions or a predetermined time interval, these campaigns make your sales process feel like it is a one-to-one interaction for all of your sales prospects.