Proven examples of return of investment how they got their money back with maximum profit.
Coffee Groundz
Used twitter as a direct ordering channel between the company and its customers.
Reported 20%-30% increase in company sales and market share via twitter.
Total of 10,490 twitter followers.
Reported 20%-30% increase in company sales and market share via twitter.
Total of 10,490 twitter followers.
VITABIOTICS
Built community of 13,000 people for insights regarding new products prior to going to market.
Saves the company $1000,000's annually versus traditional research and test marketing.
95% completion Rate on New product trials.
Saves the company $1000,000's annually versus traditional research and test marketing.
95% completion Rate on New product trials.
Jimmy Choo
Used twitter to Geo-locate and feature upscale stores where their sneakers were available.
+33% increase in sneaker sales.
40% increase in positive tweets and mentions about the brand.
+33% increase in sneaker sales.
40% increase in positive tweets and mentions about the brand.
TOBLERONE
In the Philippines, Kraft wanted to make Toblerone synonymous with gratitude.
They established Oct. 20 as the country's National thanks you day.
Social Networks and co. Site cause 500,000 hits and Tobleron sales escalated 132%.
They established Oct. 20 as the country's National thanks you day.
Social Networks and co. Site cause 500,000 hits and Tobleron sales escalated 132%.
Steaz
Organic Tea DOUBLED sales via coupons downloaded and shared on Facebook and Twitter.
They also used discussion on information regarding "how and why" organic teas mattered.
250,000 coupons downloads and 2,830 tweets were recorded an hour.
They also used discussion on information regarding "how and why" organic teas mattered.
250,000 coupons downloads and 2,830 tweets were recorded an hour.
AJ Bombers
Used Twitter as social maitre'd to build relationships with 75% of customers.
Weekly sales were up +60% a year later.
Declared a "Foursquare Day" to earn a S warn Badge and increased sales +110%.
Weekly sales were up +60% a year later.
Declared a "Foursquare Day" to earn a S warn Badge and increased sales +110%.
Joie de Vivre
Operates 33 luxury hotels in California, on Tuesday nights broadcasted $79/night deals.
Broadcasted to 10,000 Twitter followers and 5,000 Facebook page fans.
Booked roughly 1,000rooms, that would have stayed empty.
Broadcasted to 10,000 Twitter followers and 5,000 Facebook page fans.
Booked roughly 1,000rooms, that would have stayed empty.
Blendtec
Produced videos blending everything from golf balls to an ipad.
(Some viewed over 14 million times). They increased company sales +700% within a year.
Demonstrate Brand's passionate belief in their product.
(Some viewed over 14 million times). They increased company sales +700% within a year.
Demonstrate Brand's passionate belief in their product.
Foiled Cupcakes
Started the company w/ ONLY Facebook and Twitter pages.
Todays, 97% Foiled cupcakes' customers come from social media.
Exceeds forecasts by 600%. Had a 4,000 cupcake order.
Todays, 97% Foiled cupcakes' customers come from social media.
Exceeds forecasts by 600%. Had a 4,000 cupcake order.
Cadbury Wispa
A mere 18 weeks after answering the petition, Cad-bury sold all 40 million, that's 4 per second!
+30%annual increase to profits w/ "Wispa" bar as star performer.
