Logo redesigns come with one major advantage: you already have a starting point. Instead of beginning with a vague concept or a totally blank slate, you’re working with an existing design that’s (hopefully) already proven itself. All you have to do is improve it.
But the truth is, no matter your reason for redesigning a logo—whether your old design isn’t as effective as you wanted or you’re just ready for something new—it’s a lot of work. You’re not only rebranding the company, but you’re altering a logo that customers already loved.
This infographic will help you navigate the ups and downs of logo redesign. You’ll learn what a successful redesign looks like by checking out the real-world examples of internationally famous companies like Pizza Hut and Marriott. Follow the seven steps to find out how you can incorporate old logos, clean up messy colors, or even add hidden meanings to your new design.
Infographic by: companyfolders
But the truth is, no matter your reason for redesigning a logo—whether your old design isn’t as effective as you wanted or you’re just ready for something new—it’s a lot of work. You’re not only rebranding the company, but you’re altering a logo that customers already loved.
Infographic by: companyfolders
