Advertising your product at the right place at the right time is a pretty difficult challenge. A brand, which is creative, always finds its way around such situations. To boost your promotion campaign, you must utilize the option of placement optimization. By placing your ads in the stories, newsfeed, etc., you can easily make a brief impression in front of your viewers. The way your advertisement appears on the screen is extremely important. These are very small details that make a huge difference. If you wish to promote your brand as frequently as possible with better outreaches, you must try everything in the store.
Optimizing the placements of your ads
The recent study shows that by optimizing these placements, your reach can pick up the pace. The difference between optimized ad placement and non-optimized ad placement is pretty evident, which is exactly why you should opt for optimized ads.
These strategies have proved to be very beneficial for marketers who are rooting for any available opportunities. It can help their marketing skills as well as their promotion campaigns. If we talk about Facebook, then two techniques can work best for any campaign:
- Placement Asset Customization
- Automatic Placements
As the names suggest, these two techniques ensure that your ad crosses your audience feed in the most effective way possible. It could be either optimized or automatic because, in the end, the only goal is to make your brand reach a good number of Facebook audiences.
A great number of brands in different countries have made the most of this opportunity to promote their content. For example, an application developed for food delivery called iFood used this feature to place ads and received the best outreach. Similarly, a sportswear brand called Boxraw was able to reach thousands of people in Germany, the UK, and France with the help of placement optimization.
Infographic by: Facebook.com