The rise of technology and social media has resulted in a lot of change in trends. Almost everybody is using social media services such as Facebook and Instagram. We all already know how much of a vital role Facebook has played in setting up small businesses and brands alike, but now, Instagram is no less either. It has become a popular photo-oriented platform for all kinds of users.
Since Instagram is more photo-oriented, it has become a pretty good choice for marketers looking forward to promote their products to a worldwide audience. Instagram's use of hashtags and post outreach is excellent. Its visual appeal only adds to the flavour of the products and consumer packaged goods that are meant to be promoted and marketed. Studies show that interactive influencer ads inspire people to take up products and services way more than traditional or indirect advertisements, which we can see on many social media platforms and websites.
These influencers are actually creators who broadcast and post mostly about lifestyle. This in turn, effects their audience in a personal way. Their followers get inspired by their particular influencers, in the way they dress, what they eat and what they love doing. The products and services used by these influencers become a sort of 'trend' because followers resonate with them. Moreover, they show you how you can be creative with those products and services.
Also See: The Growing Importance of Social Media Marketing
Another of Instagram's feature that you might have noticed is the 'Sponsored Post' feature. However, many influencers also have fake followers, which costs business a major loss and failure. If their posts aren't reaching their entire audience, is it really worth it for a business to invest in these influencers and pay them for sponsored posts and marketing? Here's the trick- you've got to be sure about the influencer you're choosing.
Infographic by: FacebookIQ