While it’s clear everyone believes in strategy, not everyone is taking the necessary steps to develop a strong foundation for their content. 83% of marketers have a content strategy, and of that total, only about half have it officially documented (meaning it’s not just a nebulous concept that lives in their team’s heads). Having a documented strategy that is actionable and tied to key metrics is critical for marketing success, as this survey showed.
Infographic by: contently.com