Direct Mail: How to Succeed in a Digital Era #Infographic

Published by Web Desk Monday, November 27, 2017

The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail Barcode, which allows marketers to follow every piece to a prospect's mailbox. And the CPA (cost per acquisition) can be just slightly above that of email.


Infographic via www.marketingprofs.com

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