Hiring top talent can be tough. Hiring top digital marketing talent is even tougher. Why? While there is no shortage of people claiming to have experience in digital marketing, only a handful of them truly grasp the depth and width of knowledge and experience required to excel in digital marketing. Especially with regards to social media, there is a large misunderstanding by the general public who holds the assumption that social media professionals are paid to “fool around on Facebook”.
In fact, social media marketing requires a lot of planning, strategy, and copywriting skills, coupled with a deep understanding of all major social media platforms. Thus, a lot of people believe that they excel in social media don’t truly possess the skills to do the job. If you are an employer looking to expand your digital marketing team, this infographic will help you see past what people claim they know to determine if they really have the right qualifications.
Infographic by: florapang
In fact, social media marketing requires a lot of planning, strategy, and copywriting skills, coupled with a deep understanding of all major social media platforms. Thus, a lot of people believe that they excel in social media don’t truly possess the skills to do the job. If you are an employer looking to expand your digital marketing team, this infographic will help you see past what people claim they know to determine if they really have the right qualifications.
Infographic by: florapang
