In the mobile messaging wars, Viber is somewhat behind market-leaders like Facebook Messenger and WhatsApp; just 5% of internet users aged 16-64 say they use Viber each month. However, Viber can claim some relatively high usage rates in the Philippines and Vietnam (where 1 in 4 are regular users) as well as in Ireland (where a fifth use it). What’s more, Viber’s recent acquisition of social gaming software development firm Nextpeer suggests that it’s following the lead of names like WeChat and LINE by driving further growth through better integrating gaming into its platform.
